Business Wire, July 28, 2010
Rapid-Results Online Loan Site Offers Alternative to Credit Cards,
Merchant Cash Advances and Bank Loans via Groundbreaking Underwriting
Model
ATLANTA — Online small business lender IOU
Central announced theofficial beta launch of its
website amidst a stagnant credit market and ever-dwindlingopportunities
from the community banks that have historically been the sources of
MainStreet loans.
Online loans provided by the web-based, government-regulated
financial lender enable small businesses to access capital in a
high-tech, low-touch setting. The IOU Central lending
platform affords small business ownersan
alternative to credit cards, merchant cash advances and bank loans,with
no hidden fees, no arbitrary rate hikes and helpful features like loan
calculators and automatic daily payments for easy cash flow management.
Typical clients are brick-and-mortar and online businesses that
make a multitude ofsmaller-ticket daily sales to a host of customers.
Small business owners interested in a loancomplete a 10-minute online
application and are notified of a decision within minutes.Based on
credit history, cash flow performance and other elements that help
determine theoverall health of the business, IOU Central subsequently
funds six and twelve-month loansin amounts between $5,000 and $100,000,
in as little as two days.
Online loans through IOU Centrals underwriting model stem from
years of collective experience in the credit and loan industry, and
front-row seats to the collapse that has made it so difficult for
credit-worthy small businesses to secure loans today.
IOU Central provides small business owners with an
alternativesource of funds that was previously not readily available to
them.
Phil Marleau, CEO and founder of web-based lender, IOU Central
Having seen underwriting systems for both traditional and online
loans too often dismiss a borrowers prospects for success simply
because one or another of its criterion were not met (regardless of why
or the capability of the whole picture to compensate for an iniquity),
the company chose to look more holistically at borrowers
financial realities.
When making lending decisions, IOU Central considers, among other
things, the business owners entire credit history in conjunction with
percentage ownership of the business, the separation of business and
personal accounts, as well as the businesss credit and cash flow trends.
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